Why UGC?
What is user-generated content (UGC) and how can it benefit your brand? UGC is the new way to build trust with your audience, through creating authentic content from the consumer's point of view.
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The new generation of consumers is no longer resonating with curated brand ads. People more readily trust the recommendations of real people and therefore resonate with the authentic content that UGC provides.
Integrating these relatable marketing assets throughout your content strategy will results in increased engagements, conversions, and overall brand awareness.
Proof that UGC Works!
Build Trust
Millennials trust UGC 50% more than original content generated by the brands.
Higher Clicks & Conversions
UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average.
Purchasing Power
70% of consumers will consider UGC reviews or ratings before making a purchasing decision
UGC vs Influencer
Consumers find UGC 9.8x more impactful than influencer content when making a purchasing decision. (Stackla)
Social Presence
Social campaigns that incorporate UGC see a 50% lift in engagement. (Salesforce)
How this can fit into your budget?
When is comes to your marketing budget, UGC is the most cost effective while getting the most usable assets. Unlike working with influencers in which you are paying to have them post to their audience, UGC rates are based solely on the deliverables of the content creation ask.
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Tired of paying for photographers, shoot locations, props, editing, models, and all other needs of a produced photoshoot? UGC includes it all at a fraction of the cost!